Internal Linking Tools
One account, the whole set: a free single-page checker, full site crawls, the two orphan lists, ranked contextual link suggestions and a CSV you can work through.
The tools, in the order you would use them
Start with the free checker on a single page, because it needs no account and answers the first question in a few seconds. Then move up to the crawl, which answers it for every page at once. Both report the same thing: which internal links are contextual links inside the article, and which are template links in the navigation, header and footer.
The single-page check is free for everyone, with a limit of 10 checks a day per IP address and nothing stored about the page you paste. The whole-site tools need an account, because a crawl takes minutes rather than seconds and the results have to live somewhere you can come back to.
- Free single-page checker: paste a URL, get its internal link counts and the contextual against template split, with no signup and no email.
- Site crawl: verify the site, then read the sitemap and fetch every page it lists, one at a time, robots.txt first.
- Orphan report: the pages no other page links to, and the pages whose only links come from the template.
- Structure report: click depth from the home page, plus the silo matrix counting links between your top level sections.
- Link suggestions: pairs of pages worth connecting, each with the anchor text, the source sentence, a similarity score and the matched terms.
- CSV export: the whole report on one file, openable in a spreadsheet, a ticket, or a writer's brief.
- REST API on the Agency plan, for teams that want the same numbers in their own tooling.
Why the suggestions are worth reading
A link suggestion is only useful if a person would write it that way. So the anchor is never generated: it is a phrase that already exists on the source page and matches the target page title or its most distinctive terms, and the report quotes the sentence it sits in. The score and the matched terms sit beside it so the reason travels with the recommendation.
Nothing is suggested for a pair that is already linked, for a target that is redirected, noindex or not returning 200, or for a pair whose pages do not share enough vocabulary to justify a link. A short list of links you would actually add beats a long list of pairs a script found.
Any platform, no plugin
WordPress, Shopify, Webflow, Squarespace, Wix, a static site generator, or something custom. The crawl comes from the outside, so there is nothing to install and no access to hand over beyond proving the site is yours. If the site serves HTML and lists a sitemap, these tools can read it.
What these tools will not do
The crawl reads the static HTML your server sends, the same HTML a search engine reads on a normal visit, and it does not run JavaScript. If your site builds its links in the browser, those links are not in that HTML and no crawl can see them. We say that plainly rather than let a link count imply otherwise, and the same limit covers anything behind a login, a cookie wall or bot protection: a page that will not serve to a stranger is named in the report as a failed page instead of being read as an empty one.
Nothing is fetched until the site is proved to be yours, one of three ways: a meta tag in the page head, a small file at a known path, or a DNS TXT record. Until one of those is found, the only request made to the host is the verification check itself.
This tool never touches your site. It does not insert links, does not inject JavaScript, and does not ask for your CMS password. The report is an export: a plain CSV with the orphan lists and, for every suggestion, the source page, the target page, the anchor text and the sentence, ready to work through in whatever runs your site.
Free gives you one verified site, crawls of up to 500 pages, 3 crawls a month, both orphan lists, the silo matrix, the first 50 suggestions and the CSV export. Pro at $12 a month raises the crawl to 5,000 pages, 30 crawls a month and every suggestion it finds. Agency at $29 a month crawls 20,000 pages a time, 100 crawls a month across 15 sites.
Sign up free and start with one site. The single-page checker needs no account at all, and the first crawl is free.
Internal linking tool questions
Which internal linking tool should I start with?
The free single-page checker, because it needs no account and answers the small question in seconds: how many internal links does this page have, and how many of them are inside the article rather than in the furniture. The crawl is the next step, and it is the one that finds the pages nothing links to anywhere on the site.
Does it work on Shopify, WordPress and Webflow?
Yes, and on anything else that serves HTML and lists a sitemap. The crawl comes from outside the site, so there is no plugin, no app and no theme file to edit, and the platform cannot change what the report sees. Sites that build their links in the browser are the one exception, and that limit is stated on every page here.
Can it add the internal links for me?
No, and that is deliberate. The export is a CSV that names the source page, the target page, the anchor text and the sentence to place it in. You add the links in your own CMS, which keeps working in your control, keeps your own wording, and means nothing on your site changes while you use these tools.